Wearable
A launch film that never showed the interface. Ninety seconds of a body in motion and one object that kept up.
Creative direction · Brand, film, product
MayaTorres
Two decades turning products into culture — and the last twelve years shaping how the world feels about the objects in its pockets.
01 · The belief
Great work earnsits place in culture.
Creative that does not enter the conversation is decoration. Every brief starts with one question: will anyone outside this room care? If not, we start again.
02 · The reel
Selectedwork.
Identity
One mark, twenty-eight markets, zero words. The identity is a waveform that every market re-records in its own voice.
Pocket.
Pocket.
Pocket.
Forty thousand posters and one word. The device tilted a few degrees further on every site, so the city itself became the animation.
Anthem
The anthem film. No product for the first forty seconds — just the people the product was made for. It took the Grand Prix.
03 · The craft
The messy,meaningful middle.
I live between the blank page and the final release — leading multidisciplinary teams that feel safe taking real creative risks.
- Team
- 14 · strategy, design, film, product
- Method
- Storyboard first. Deck last.
- Rule
- Safe to fail, built to ship.
04 · Recognition
GrandPrix.
Grand Prix
Pencil
11 metals
28 markets
05 · The invitation
Let's make workthat matters →
Open to select partnerships with ambitious brands and collaborators who believe in brave ideas. The page is blank and the cursor is blinking.
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